There’s a dark cloud looming on the horizon. It’s gathering in energy and getting bigger as we speak. It’s as destructive as a tornado and just as indiscriminate. What I’m talking about is the next G-Slap; be ready for big changes from the monster of search engines around the first of the year. They’ve already been tinkering with the algorithms and are definitely trending away from current PR and content rich based results. Early next year, though you may have noticed it already if you’re sharp enough, the big G will display rankings based on the intent of the searcher. This means that your content will be less relevant if you’re not:

1. Geo-targeting (G is doing this already based on users IP whether the user is signed in or not)
2. Relevance - generically speaking, if a room full of searchers were to type java into the query box, some would be looking for software, some would be looking for drinks and yet others would be looking for travel sites.
3. Using video on your site
4. Preparing for the changes NOW.

Getting prepared for the next ominous  G-slap is an adventure in speculation. One line of thought says that if you concentrate your marketing on single keywords you may want to offer content for the other possible synonymous uses of your keywords. It means a shift in methodology, but for the studious and adaptive marketers out there that can make the necessary changes and move ahead of the trend it can be the difference between having top ranking for you kw’s today and being off the chart completely overnight or keeping your top listings by adapting and overcoming. The proliferation of “scraper sites” and “spam sites” that steal the top rankings by virtually scraping the content from its competitors and republishing it, most times without proper credit to the original authors, has prompted the change. They have managed to skew the results based on current trends at G and the other major search engines. When you think about it, this change will mean even more success for the marketer that is savvy enough to ride the wave. It’s kind of like the analogy for marketing to baby-boomers; the bowling ball in the garden hose. Baby-boomers make up the vast majority of the demographic of buyers that Internet Marketers target. When those boomers pick up on a new trend it’s like a bowling ball in a garden hose, thus the .com millionaire boom of the 90’s. Get in at the upswing of the trend and you’ll ride a very profitable and somewhat predictable course. Transfer that thought over to this looming change and you can see how the change SHOULD actually bring even MORE targeted traffic, intent on BUYING your products. Wouldn’t you rather have the searcher that was looking for your new java software product be the first at your site? This change will ultimately alter the way that Internet Marketers promote products. The question is whether or not we should do anything at all. This new way of presenting search results only make a difference by weeding out those less targeted results for a particular searcher based on their search and usage histories. I think it will be a win/win/win situation.

Marketing your business on line is a challenging task. You have to arm yourself with the proper information and tools to make your site a cut above the rest. Each day, more and more sites are competing to optimize their rankings with the search engines and if you lose your guard, you may just get trampled on and be left in the black hole of sites that get zero traffic and earn no money. Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As I already mentioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday. So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business. Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality. Act now and see the benefits garner with search engine optimization. All of these will result in better traffic and more business for your site and company.