SE-Optimize.Com» SE-Optimize.Com – Search Engine Optimization For Your Small Business

SE-Optimize.Com» SE-Optimize.Com – Search Engine Optimization For Your Small Business http://se-optimize.com/wp SEO For Your Small Business Wed, 17 Feb 2010 04:19:39 +0000 en hourly 1 http://wordpress.org/?v=3.0 Successful Intent Based Marketing http://feeds.feedburner.com/~r/TheRisingPath/~3/457908018/ http://feeds.feedburner.com/~r/TheRisingPath/~3/457908018/#comments Wed, 19 Nov 2008 02:27:11 +0000 John http://wp.therisingpath.com/?p=168

Geo-targeting (G is doing this already based on users IP whether the user is signed in or not)

Relevance - generically speaking, if a room full of searchers were to type java into the query box, some would be looking for software, some would be looking for drinks and yet others would be looking for travel sites.

Using video on your site

Preparing for the changes NOW.

Getting prepared for the next ominous G-slap is an adventure in speculation. One line of thought says that if you concentrate your marketing on single keywords you may want to offer content for the other possible synonymous uses of your keywords. It means a shift in methodology, but for the studious and adaptive marketers out there that can make the necessary changes and move ahead of the trend it can be the difference between having top ranking for you kw’s today and being off the chart completely overnight or keeping your top listings by adapting and overcoming. The proliferation of “scraper sites” and “spam sites” that steal the top rankings by virtually scraping the content from its competitors and republishing it, most times without proper credit to the original authors, has prompted the change. They have managed to skew the results based on current trends at G and the other major search engines. When you think about it, this change will mean even more success for the marketer that is savvy enough to ride the wave. It’s kind of like the analogy for marketing to baby-boomers; the bowling ball in the garden hose. Baby-boomers make up the vast majority of the demographic of buyers that Internet Marketers target. When those boomers pick up on a new trend it’s like a bowling ball in a garden hose, thus the .com millionaire boom of the 90’s. Get in at the upswing of the trend and you’ll ride a very profitable and somewhat predictable course. Transfer that thought over to this looming change and you can see how the change SHOULD actually bring even MORE targeted traffic, intent on BUYING your products. Wouldn’t you rather have the searcher that was looking for your new java software product be the first at your site? This change will ultimately alter the way that Internet Marketers promote products. The question is whether or not we should do anything at all. This new way of presenting search results only make a difference by weeding out those less targeted results for a particular searcher based on their search and usage histories. I think it will be a win/win/win situation.

]]> http://feeds.feedburner.com/~r/TheRisingPath/~3/457908018/feed/ 0 Search Engine Optimization And Why You Need To Use It http://se-optimize.com/wp/31/search-engine-optimization-and-why-you-need-to-use-it/ http://se-optimize.com/wp/31/search-engine-optimization-and-why-you-need-to-use-it/#comments Sat, 06 Sep 2008 01:15:40 +0000 John http://se-optimize.com/wp/?p=31

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]]> http://se-optimize.com/wp/31/search-engine-optimization-and-why-you-need-to-use-it/feed/ 0 SOCIAL NETWORKING FACT SHEET http://se-optimize.com/wp/7/social-networking-fact-sheet/ http://se-optimize.com/wp/7/social-networking-fact-sheet/#comments Wed, 02 Jul 2008 22:02:02 +0000 John http://se-optimize.com/wp/?p=7 STATISTICS AND DEVELOPMENTS INDICATING THE NECESSITY OF SOCIAL NETWORKS FOR BUSINESS AND MARKETING Provided by SE-Optimize During the summer of 2006, we saw several key indicators that business executives and investors were taking keen notice of social networks and their potential impact on the online advertising and marketing arena. Many popular bookmarking and social networking sites have been acquired by larger corporations – the most famous of which was of course Google’s acquisition of social video network, YouTube. However, what is more interesting to business owners and C-level executives are the large investments now being made into advertising models and programs within social networks. In June, Interpublic Group announced it would be developing marketing programs on FaceBook for its agency clients to the tune of $10 million worth of ad space. In early July, WPP Group invested $2 million into corporate social network, LiveWorld. This unique joint venture will help WPP’s agency clients, such as the skincare company Dove, deploy their own social networks. We find it fascinating, as a company that participates in both the social networking and search optimization spaces, that Fortune 1000 companies and large advertising agencies are recognizing the importance and profitability of social networks far faster then they recognized the benefits of search marketing. However, to the benefit of the small business or medium-sized company, these large corporations will take time to implement their large-scale campaigns, while their smaller counterparts are moving quickly to acquire their piece of the social networking pie. For instance, Forrester’s December 2005 survey of marketing executives showed that 13% were marketing via blogs or social networks at the time, but 51% forecasted “total adoption” of such marketing strategies within the next 12 months. BUT JUST HOW LARGE IS THE SOCIAL NETWORKING SPACE? According to comScore Media Metrix, the total US internet audience has grown by roughly 4% in 2006. Yet several social networks like MySpace, Facebook, and Bolt have seen growth percentages in the triple-digits. According to Nielsen/NetRatings, the top 10 social networks (MySpace, ClassMates.com, Flickr, FaceBook, YouTube, etc.) received roughly 68.8 million unique visitors by 2005 – reaching 45% of all active web users. That means that nearly 50% of all Internet traffic ran through one or more social networks last year. But think of the explosive growth and public acquisitions in 2006… In June of this year, US web stats company, Compete, released some fascinating data that blows 2005’s growth out of the water: Their Key Findings: 1.In June, 2006, 2 out of every 3 people online visited a social network 2. Social Networking sites are now close to eclipsing traffic to search giants like Yahoo! and Google 3. MySpace received 55 million visitors in June 2006 For those of us who participate in the global markets, it’s interesting to note that Bebo overtook MySpace as the top social network in the UK during most of 2006. WILL THE SOCIAL NETWORKING FAD LAST? Jon Gibs, senior director of Nielsen/NetRatings, said social networking sites are the “reality television of the Internet.” “The content is relatively inexpensive for publishers to produce, and social networking is not a fad that will disappear,” Gibs points out. “If anything, it will become more ingrained in mainstream sites, just as reality TV programming has become ubiquitous in network programming.” This means immense opportunity for any business owner or executive. First of all, online advertising is far more affordable than television or traditional media advertising. But more importantly, there are ways to market yourself in the various social networks without spending money on advertising. These strategies include maintaining your own blog, creating profiles for your company on MySpace and other networks to interact directly with your audience (without spamming, as we’ve seen recently occurring on MySpace), producing engaging and buzz-worthy content that gets circulated among bookmarking websites (as well as Technorati), and producing media content for networks like YouTube and BlogTalkRadio. The key to success in marketing with social networks is to understand that there’s no middle man here. No marketing hoopla. And no wall of corporate messaging to hide behind. Social networks are transparent and to effectively engage their audiences you have to be willing to be transparent as well. Then all you need are some creative strategies for communicating with your audience – which we are happy to provide you. Contact us for a free consultation to discuss.

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