The Importance of Tag Titles and Descriptions

When optimizing your site for search engine statistics, one of the most important things you used to be able to do is offer a good title tag. Recently, search engines have begun to look beyond this simple headline to determine what your site is about and index it accordingly, but it can still go a long way toward putting yourself in a good position if you create good title tags with these simple tips:

Length

Google will take only the first 65 characters of any title tag to display. Any more than that and you’re wasting time and space. Be efficient and succinct right off the bat. Of course you want to optimize your title tag as well for the best results, so you’re walking a very fine line here. The difference between optimization and intelligibility is not quite as thin. The best way to get the results you’re looking for might be to simply stuff keywords.

Making Sense

But, stuffing keywords doesn’t always make sense either. If you write everything out without a sense of what your site is actually about save the word “dog collar” repeated four times, you’ll get fewer visitors. You’re writing this for multiple audiences – the search engine algorithm as well as your visitors. Find the right balance.

Capitalization

Make this a headline of sorts. You should have every word that is of any importance, or just simply every word capitalized to grab attention. More or less all copywriting is better and more effective if you use this technique and hey if newspapers have been doing it for centuries, why not you as well? This is an important step you can take in separating your text from others; however make sure not to capitalize every letter in your title. It looks juvenile and angry.

Unique Key Words for Every Page

It might be easier to just use a set list of keywords and title tags for each page of your site, but by separating them out and utilizing numerous styles and phrases throughout your website, you can further enhance your search results. Otherwise, you’ll likely never see any of the subpages of your website ranking in the search engines. By optimizing every page individually, you can receive a better chance of each individual page being successful.

Company Names in Tag Titles

Don’t do this. It’s just a bad idea. All you do by adding your company name to a tag title or headline is waste space in a search engine. The only way this helps you is if someone searches for your company name directly, in which case they’ll likely find your site anyways. You want to use keywords that attract audiences looking for products like yours. If they are already looking for your product, you probably don’t need to optimize.

Optimizing your tag titles is a key step in providing the best and most efficient description of your website to both the search engines and potential visitors. Doing it correctly is important or you’ll likely find that no one visits your site or those that do, do it for the wrong reason.